Super Admin
How a crypto game called Hamster Kombat growth hacked the entire internet
The common wisdom is that the crypto boom is well and truly over. Even though there are, of course, plenty of crypto evangelists and even NFT collectors still out there, the Silicon Valley hype cycle has moved on to AI. So you might not know that one of the biggest brands on social media right now is a cryptocurrency-based video game called Hamster Kombat.
According to our data, Hamster Kombat's X account is the hottest page on the app, going from zero to 10 million new followers in just three months. Meanwhile, its YouTube account is the fastest growing account in history. In June, it gained over 20 million new subscribers, second only to MrBeast. Its fanbase is using Telegram at such a scale that, last month, Telegram jumped to the number three most-downloaded app on Android. But what is this game and why is eating social media right now?